Golf Vacation Packaging
Our dynamic packaging software allows a guest to create a customized itinerary based on their individual vacation desires and/or needs. Through our booking engines, guests receive immediate confirmation of their package based on back office inventory of hotel rooms and real-time booking of golf tee times through our suppliers (ie GolfSwitch). Our fee structure allows golf courses and hotels to charge full rates, and a booking fee paid by the consumer is added to their total at the time of booking. The only fees incurred by our client orgainzations or its participating members are that of real-time golf booking fees charged by GolfSwitch to participating golf courses. So if you are looking to maximize revenue for all participating parties in your program, ON Technologies is your best choice!
Online Marketing
To assist our clients in achieving their objectives and goals, we provide online marketing services to support and enhance our clients' success in golf vacation bookings. Below is a list of the specific online marketing services we offer.
Search Engine Marketing: Optimizing your site for search engines is an ongoing process that begins with an initial effort to position the site based on the top keywords or keyphrases. We will research and determine the most appropriate keywords and keyphrases for your project. Top level positioning on the home page is the first and most important step. In addition to including keywords and keyphrases in the home page copy, special programming on this page is used to ensure that the search engines capture the correct information.
Upon launch of a new site, ON Technologies will submit the site to the major search engines and directories and begin reporting on the positioning progress. After the site is submitted, measuring and adjusting the optimization to improve the site's position is an ongoing process.
The above described search engine marketing is referred to as "organic". Like planting a seed to grow a tree, positioning a site organically in the search engines takes time and an ongoing effort. The result over time is a healthy and strong position in the top page or two of the major search engines. The world moves at a fast pace, so along with organic positioning, a pay-per-click campaign is highly recommended.
Pay-Per-Click: Google, Yahoo and MSN provide competing pay-per-click (PPC) search engine placement services, which together cover the major search engines. Pay-per-click campaigns, or sponsored links, are the results which arrive at the top or along the right side of the search page, often in a shaded box. They may also be syndicated for display on other appropriate Websites. These links are paid for each time a person clicks on the link ? a market driven fee is subtracted from the advertiser's deposit. By running parallel PPC and organic marketing efforts it is possible to ensure that the primary keywords will produce first page search results with a paid placement. A PPC campaign is also an excellent way to respond to events or promotions and other short-term marketing efforts. Pay-per-click performance is included in the monthly marketing report.
PPC programs compliment the organic positioning effort, but require their own set-up costs and monthly budget. Initial set-up includes the research and selection of keywords and keyphrases most suited for PPC response, purchasing the targeted words and phrases and the set-up of monitoring and management software and accounts with PPC systems. Initial monthly PPC budgets will be reviewed and altered based on performance reviews with the Client.
Email Marketing: Email is a primary communication method today and an important means of presenting your brand to prospects and customers. While not practical for all email communications, html email templates allow marketing outreach efforts to remain consistently branded and recognizable. We propose two methods of using these templates, one for one-to-one communications with prospects and clients, and secondly for broadcast communications to interest lists such as registrants on your Website. The templates are limited to use with Outlook on a Windows-based computer running Windows 2000 or Windows XP.
Email Broadcasting: Broadcast email message campaigns are the most effective way to drive traffic to your site and to announce special events and offers. ON Technologies uses a broadcast technology that is effective and affordable and also provides real-time statistics to the Client. These statistics provide pertinent information as to the successfulness of the campaign. Broadcasting email requires special attention to ensure the messages reach the intended audience and are not filtered into the Spam folder or stopped at the corporate Mail Server. Both HTML and plain text messages are sent simultaneously using detection software so that the proper format is sent to each recipient. We test messages in several email clients and free-email services before a broadcast. Multiple lists can be maintained and tailored to regional, demographic or other factors.
Hosting & Maintenance: Maintaining the availability of the Client's Web site while hosting it in a secure and stable environment is an expected baseline for all commercial sites. ON Technologies provides this service, in alliance with a major hosting company utilizing state-of-the-art equipment with direct access to the backbone of the internet through multiple providers. ON Technologies' servers are also equipped with the latest software facilitating data-driven Flash? applications allowing for state-of-the-art online tools. Our servers also feature redundant fail-over CPUs and Disk Drives, and our data center features battery and generator power backup for maximum up-time and performance.
Hosting is priced based on the estimated bandwidth requirements and other special needs including but not limited to;
? Secure Server Certificate
? HTTPS services
? Database services/requirements
? Self-administration area requiring password management
? Automated data transfers
? Data backup requirements
Website Maintenance: Regular maintenance of your website is critical to the success of your program. Keeping content current and updating copy, links and images are ongoing requirements of a successful site. Responding to update requests in a timely fashion is also important. Our website designers and support personnel are fully capable of managing your website maintenance needs.
Reporting: In order to monitor progress and measure success, ON Technologies offers monthly reports highlighting the many components of measuring an online marketing effort. These reports provide insight into the actual results produced by the Website, the search engines, online advertising and email campaigns. Analysis of these results informs our response to the most effective performance indicators and guides our recommendations for enhancements and modifications to the online marketing strategy.
Included in a typical marketing report are the following features:
? Executive Summary & Recommendations
? Quick-view of site activity
? Daily Traffic
? Top Ten Pages
? Registration Report
? Search Engine Positioning Results
? Keyword Tracking
? PPC Performance
? Email Program Reporting (if applicable)
Consulting
In addition to golf vacation package booking engines and online marketing support, we also offer general consulting services for DMOs, CVBs, marketing co-ops and stand alone operations that are trying to organize and launch a golf vacation program. Because of our expertise in dealing with both golf courses and lodging suppliers, we can help any orgainzation put together an effective plan for launching a successful golf vacation program.